Design Worksheet

    What is the budget and scope for this project?
    Developing a brand identity system can be a sizable investment, especially for businesses just getting their start. There are some options to tackle it. We can develop the system over time in stages. Let's talk about it.
    Design Packages
    The levels outlined below are meant as a starting point and an understanding of the fees of a design project, they are not set in stone. Let's talk about your individual needs. Fees may be paid over an agreed upon period of time, with 30% due at the beginning of the project.
    Level 1 : $1000
    Needs Analysis. Strategy consultation. Custom Logo Mark full color, black version and white version, ready for print and digital applications. Business Card and Letterhead.
    Level 2 : $1800
    Needs Analysis. Strategy consultation. Competitive audit. Tag line and value proposition statement. Custom Logo Mark full color, black version and white version, ready for print and digital applications. Business Card, Letterhead and 3 additional brand touchpoint.
    Level 3 : $3000
    Needs Analysis. Strategy consultation. Competitive audit. Custom Logo Mark full color, black version and white version, ready for print and digital applications. Business Card, Letterhead and brand touchpoints. Custom Wix or WordPress website.

    Logo & Brand Identity Information

    Take your time and consider these questions. This is the foundation of your brand identity system. If you are not sure about, spend some time thinking about it, and come to it. I am also happy to help you to dig into the what's and why's of your brand.
    Feel free to ask any questions you have.
    Logo Wording
    Please enter the exact wording for your logo.
    Do you have a tagline?
    If you have an existing tag line, which needs to form part of the logo, then please enter this here.
    (If you don't have a tag line, then I'd strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo. You can request a tag-line service below.)
    WHAT'S YOUR ELEVATOR PITCH?
    Describe in just one or two sentences what your brand does and is about.
    What is your Brand all about?
    Please be as descriptive and detailed as possible so that I can understand what I’m designing a logo or brand identity for.
    What makes your brand unique?
    What makes your 'thing' different and/or better than your competitors? Or what does it offer that no one else does?
    Reason for Logo Update/Redesign?
    If you are redesigning your logo, updating it, refreshing it; maybe you're completely starting again in terms of your existing logo and brand identity, then please explain any reasoning/motivation behind this decision.

    (It is really important that I understand the reasoning behind any logo or brand update. If you feel it's easier to explain this to me over the phone, instead of writing, then please add that request here instead.)
    Who is your competition?
    Who do you compete against within your marketplace? Please list names, and URL's if possible.
    Who are your indirect competitors?
    You may have competitors that although are not a direct threat, do share some similarities with what you do Please list names, and URL's if possible
    Who is your target audience?
    What is your consumer trying to accomplish by choosing your product? What problems are you solving? What do they care about? What motivates them?
    What is your brands tone and feel?
    A brand’s personality is the human characteristics you attribute to that brand. In other words, it’s how you’d describe a new or existing brand if it were a person. This is an essential component of any rebranding project or branding project as it allows to reach the ideal customer. Company or business personality shines through in messaging, images, and overarching marketing campaigns. This goes hand in hand with your brand’s tone, as the feel of the creative assets and tone of voice is essential to connecting with the right audience.

    What is your brands story?
    Storytelling utilizes truth and narrative to articulate something to your audience. Stories can be factual, embellished, or improvised to explain the core message better.

    Storytelling is a classic art form with a place in every culture and society. This is because stories are universal—everyone can understand them, regardless of dialect, hometown, or heritage. Stories encourage imagination and create a sense of community amongst listeners and tellers alike.

    It’s a great idea to showcase your brand’s story in each visual and written creative asset. Your marketing needs to have a clear direction, purpose, and a differentiator to stand out from direct competitors. Your company name, new brand identity, and logo communicate your story.

    Logo Usage and Application

    Where do you plane to use your logo?

    Logo look and feel

    Is there a symbol or image associated with your brand? If so, what is it?
    What color is associated with your brand?
    Color is an important consideration to your  brand identity system. Colors carry thought, feeling and emotions with them. For instance, red makes people feel hungry, which is why we see so many restaurants use the color in their identity systems. Take some time to consider what colors represent your product or service. Look at what businesses in your industries use.
    What brand logos do you admire?
    What are brands, whose logos you enjoy, or admire? Please include a URL to their site if possible.
    Thank you for taking the time to consider this important step in imagining  & developing your businesses brand identity.
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